Corporate Insight recently conducted a survey of 1,100 alumni from 187 major colleges and universities to understand the relationship between graduates and their alma mater. This research included questions on how graduates feel about their schools, and sought to understand how alumni opinions relate to their donating behavior.
This slide deck will dive into several questions, drawing on key points from the survey:
How does the alumni/alma mater relationship affect alumni donating behavior?
What percentage of alumni are donating to their schools, and what are their reasons for donating?
Why do some alumni choose not to donate to their schools?
What is the best way to contact alumni for donation solicitations and alumni activities?