Best Practices in Facebook Alumni Outreach
Social media has grown from an afterthought to a key component in alumni outreach, allowing schools to reach out and stay in touch with their graduates. Facebook, the world’s largest social media network, offers a flexible outlet for alumni outreach and development offices to reach their university communities, but the wide scope of instantly publishable content raises the question: what is the best way to reach and stay in contact with alumni on Facebook?
In this whitepaper, we examine university best practices in Facebook-based alumni outreach. The whitepaper focuses on:
- How universities utilize Facebook to promote development and alumni outreach
- Which schools effectively include video and image posts, and how they are doing this
- Effectiveness of general university profiles vs. alumni-specific sites
- Trends in types of stories posted on Facebook
For more information, please contact Dana Peterson, VP of Monitor Services, at 646-454-2665 or firstname.lastname@example.org.
To learn more about Corporate Insight's Alumni Monitor research service, visit www.corporateinsight.com/alumnimonitor.