Combining Member Websites for an Optimal Digital Experience
Amidst an uptick in industry mergers and consolidations, Aetna and Humana struck a deal that will combine Humana’s Medicare Advantage business with Aetna’s commercial portfolio, providing health insurance to over 29.4 million individuals and creating the largest Medicare Advantage insurer in the U.S. This recent merger presents an opportunity for an improved digital experience by combining strengths of the Aetna and Humana private member websites. In this whitepaper, we imagine an optimized member experience resulting from the combination of best practices from Aetna and Humana.
This one-off study includes:
Best practices from the Aetna and Humana private member websites
Detailed analysis of their most notable site features, including website design, plan information positioning, account management capabilities and educational tools