How Can Large Insurers Leverage the Digital Channel to Better Serve Gen Y and Gen X?
When combined, Generations X and Y make up nearly half of the U.S. population, and health insurance firms cannot afford to ignore younger consumers' digital-first behaviors and preferences. The health insurance industry must create compelling user experiences to educate these members about their insurance and the importance of healthy lifestyle choices.
This report is the second in our Digital Health Experience report series and covers several topics, including:
- The website and mobile app features and functionality that younger members value most
- Areas where large insurers are struggling to deliver a strong digital member experience for Gen Y and Gen X
- Examples of what insurers can do to improve their digital resources for Gen Y and Gen X
For more information on our Healthcare Division, please contact Craig Sherter at 646-929-5149 or firstname.lastname@example.org.
To learn more about the Digital Health Experience series, click here.
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