How Can Large Insurers Leverage the Digital Channel to Better Serve their Members?

The health insurance industry is struggling to serve members through the increasingly important digital channel. Established insurance firms must do more to enhance members’ understanding of their plans, provide greater self-servicing capabilities, and strengthen their preventive and on-demand healthcare functionality.
 
This report, Insurers Get a Digital Health Check: Understanding the Key Opportunities to Improve Health Insurers' Digital Resources, is the first in our Digital Health Experience report series and covers several topics, including:
 

• The website and mobile app features and functionality that members value most
• Areas where large insurers are struggling to deliver a strong digital member experience
• Examples of what insurers can do to improve their digital resources

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