Although apps get most of the publicity, a significant portion of tablet traffic still comes from an often forgotten source: the Web browser. Financial services firms should be keeping tablet-friendly design principles in mind when making changes to their websites. But what specifically are those principles? This study examines the tablet-friendly website features offered by leading firms across financial services. Actionable advice for firms looking to optimize their websites for tablet use is also provided.
This study includes:
Case studies analyzing tablet-friendly features offered by Wells Fargo, Vanguard, Nationwide and Royce Funds.
Background on tablet Web design principles including responsive design.
Recommendations for firms building tablet-optimized websites.
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