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In order for a company to be successful, having a product that people need is no longer sufficient.  It also has to be the product that people want.  With more and more choices, consumers will no longer settle for an “okay” product or experience.  The experience you deliver to your customers is one of the few remaining differentiators your firm can use to stand out from the competition.


Agree? Great!  What next? Do you hire a VP of User Experience (UX), sit back and wait for the cash and five star ratings to roll in? Well, it’s a start.  The most effective way to understand and solve your users pain points is to create a user-centered culture throughout the company. UX isn’t just one person’s or team’s job -- it must be a key trait that runs deep within a company’s culture.


Ask yourself:


  • Do you know where your company is on the user-focused spectrum?

  • What are the mindsets of a user-focused corporation?

  • How can you proactively develop a UX-focused mindset?


Ready to join the movement and introduce a user-focused culture into your company? We’re happy to help you get started. 


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     For more information on our User                     Experience services, please contact your       CI Account Manager, or contact:

       Adam Hulnick
       Vice President UX Research